Category: Mark’s Corner

“It’s déjà vu all over again”. Yogi Berra

June 4, 2013 From the Desk of  Mark Jansen:           One year ago, NASS released its May subjective estimate of 2-billion pounds for the 2012 crop and pricing softened. At that time I described why a 2-billion pound crop was insufficient to keep up with...

Blue Diamond’s Value Added Businesses Have Grown 35%…

As market leader in the almond industry, I take pride in Blue Diamond’s performance in the 2011 crop year. Blue Diamond has continued to be the key driver of almond market demand by: pioneering efforts to develop new markets like China and India; advocating to lower all tariffs on...

Most people never run far enough…

“Most people never run far enough on their first wind to find out they’ve got a second.” – William James The one hobby I have undertaken since moving to California is trail running. Practically, it combines two passions of mine — being outside and exercising — during a life...

Is Two Billion Pounds Of Almonds Enough?

  Since the National Agricultural Statistic Service  (NASS) announced its May subjective estimate of 2 billion pounds for the 2012 crop, some are worried that it is too much. Only in the last five years has the almond industry grown beyond 1 billion pounds, but in this dynamic growth...

Fear Is Opportunity In Disguise

Too often people fail to dream big enough. Even worse, instead of focusing on where they want to go, they spend their time thinking about that which they fear. I believe fear is opportunity in disguise. In the case of the almond industry, a few continue to follow traditional...